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Growth in Interest for gaming-on-demand services within US

U.S. broadband households are showing interest in gaming-on-demand services (approximately 14%) but variation within this population indicates a need for diversity in service offerings.

March 29 2004--Research and Markets announces the addition of this exciting new report entitled "Entertainment-on-Demand: Online Gaming Services" to its offerings.

U.S. broadband households are showing interest in gaming-on-demand services (approximately 14%) but variation within this population indicates a need for diversity in service offerings.

Interest in a gaming-on-demand service, which enables users to stream or download full-featured electronic games and demos to their PCs or game consoles via the Internet, is the strongest among game enthusiasts. More than 50% of online game enthusiast households are interested in such a service, compared with less than 20% of moderate gamer households and less than 10% of casual PC gamer households.

This report gathers data from three large-scale consumer surveys and compiles and analyzes consumer interests and preferences in gaming-on-demand services. The potential opportunities and threats gaming-on-demand services will bring to different players in the gaming industry value chain are analyzed and detailed information of the major companies catering to gaming-on-demand services is also provided.

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