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USeGOLF Introduces Course Reward Cards

USeGOLF Introduces Course Reward Cards as part of the MARKETSuite Customer Retention Program for Increasing Course Profitability

The Course Reward Card acts like a gift card, a loyalty card and a membership card all in one.

Woodbury, NY - February 15 2004---Maintaining golfer loyalty and finding new golfers are challenges for golf course management. Now courses can use USeGOLF’s Course Reward Cards to provide Player Incentive Rewards and memberships in Preferred Players Clubs, two new programs designed to encourage loyalty, increase rounds, and track golfer activity

Currently, one in five golfers are loyal to public or daily fee courses. Repeat golfers; on average spend 67% more money at a course and a 5% increase in golfer retention yields a profit increase of at least 25%. USeGOLF’s Course Reward Cards, part of the MarketSuite Customer Retention Program, are an essential tool for ensuring that player retention is maximized. Incentive reward programs used by airlines, hotels, and retails stores are a proven approach for encouraging customer loyalty. USeGOLF’s Course Reward Cards and associated software allow reward points to be automatically tracked for each round of golf played. The software provides complete flexibility in reward point assignment, redemption value, and expiration date.

"For every ten rounds that a golfer plays at a course, he or she has referred seven new golfers to the course." said Mike Wands, PGA Pro and Marketing Manager at USeGOLF. "The Course Reward Card provides an incentive for golfers to stay at the same course and when golfers are retained, profits increase.”

“The Course Reward Card acts like a gift card, a loyalty card and a membership card all in one. I can manage all the transactions myself and don’t have to pay a transaction fee.” Said Matt Moison, of Green Hill Golf Course, MA.

Course Reward Cards can also be used to track activity of members of Preferred Players Clubs. A membership in the club means that the golfer pays up front for a set number of rounds and gets additional rounds for free. The upfront booking allows the golfer to reserve desired timeslots, while the course receives revenue early. Customers can check their card balances via a website reward site for the course or at the proshop.

About USeGOLF
USeGOLF is a premier supplier of golf course management solutions. The Company provides leading-edge products for tee sheet management, IVR, and POS systems. USeGOLF products are installed in over 35 courses throughout the US. The Company is headquartered in Woodbury, New York. Further information can be found on its Web site http://www.USeGOLF.com.

For More Information:
Please visit our website at:
http://www.USeGOLF.com, or you may contact:
Mike Wands,
Media Inquiries
(631) 692-9163 or e-mail: Mwands@USeGOLF.com