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WORLD'S TALLEST OBSERVATION WHEEL TO BE LOCATED AT THE RIO

12/23/2003

December 23, 2003
600-Foot Structure Will Change Las Vegas Skyline Forever

LAS VEGAS, NEV - The Rio All-Suite Hotel & Casino in Las Vegas recently agreed to move forward with negotiations with Voyager Entertainment International, Inc., to build "The World's Tallest Observation Wheel." The 600-foot structure (150 feet taller than the Masquerade Tower), which will feature 30 "Orbitor" cabins and a 20,000 square foot nightclub, will be positioned on the Southeast side of the Rio parking lot, visible from the Las Vegas Strip and Interstate 15.
This larger-than-life spectacle, similar to the world-famous London Eye, is anticipated to pique the interest of tourists and locals alike.

"The observation wheel has enormous potential to boost tourism in Las Vegas," said Tom Jenkin, President of Harrah's Western Division. "Because the wheel will be situated off-Strip, there will be an unparalleled panoramic view of the city in a private, luxurious environment ... this will be a one-of-a-kind experience."

Each luxury cabin will accommodate at least 20 passengers; and each Orbitor will contain its own restrooms and fully-stocked bar and galley. One full wheel rotation lasts approximately 27 minutes, and the hours of operation are slated to be 10 a.m. to 2 a.m. daily. The wheel may occupy 22,200 daily passengers at maximum capacity.

The opportunities for an attraction of this size and versatility are limitless. Cabins may be booked for a variety of celebrations and activities, including wedding parties, office retreats, corporate meetings and individual sight-seeing.
An on-board navigator, part entertainer and part steward, will deliver personalized service to every passenger, enhancing the overall ride experience. The average ticket price will be $18 a person.

A site integration plan is currently under development, and the project plans to break ground during the first quarter, 2004, with an estimated opening date of July, 2005.

The Rio is operated by Harrah's Entertainment, Inc. Founded 66 years ago, Harrah's Entertainment owns or manages through various subsidiaries 25 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.