3/4/2001
Webstorm Media launches “wasted” traffic routing service
Webstorm Media, an online gaming company, recently launched a new service that routes unused exit traffic between reputable casinos and gaming sites. According to the company, established casino and gaming operations may apply to join CasinoPopup, free of charge, and benefit from the ?wasted? Internet traffic of approved partners.
The industry?s leading software developers, including Boss Media, Starnet and Real Time Gaming, have welcomed this service already. By simply adding WebStorm Media?s proprietary HTML code to their existing sites, CasinoPopup affiliates are trading 100 percent of their unused traffic. For every two visitors that leave their site, they receive one quality player from a partner site.
The system works by opening up a browser window containing another CasinoPopup partner in the background when a visitor leaves a gaming site without playing. The partners trade exit traffic to other members.
Ilan Artzy, director of operations at Montreal-based WebStorm Media, a leader in online gaming explains that members do not need to worry about losing loyal clients as a new ?pop up? window appears only once per exit. ?Regular site visitors aren?t lured away by competitors because the browser window only opens when the user hasn?t played on the current site. CasinoPopup gives members quality traffic in exchange for their ?wasted? traffic.?
CasinoPopup applicants undergo careful screening to ensure their respectability. Once approved, they are sent the HTML code to add to their web sites. Members can track their statistics, checking the quantity and quality of the traffic. Statistics are provided online, in real-time, using member tracking codes.
?Recovering players from other good sites in the industry is an ingenious way to share leads without jeopardizing our established clientele,? says John Dunkley of Ace King Club Casino. ?Highly targeted gaming traffic is valuable to us and it only makes sense to circulate prospective players.?
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