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Slotland.com has set into motion the redefining of affiliate remuneration. Online casino affiliate programs are among the most profitable of all online affiliate programs, but webmasters often shy away from getting involved with online casino affiliate programs because they are risk averse. “Online casino programs usually pay their affiliates based on the net losses of the online casino players they refer. The problem there is that the affiliate has no way of estimating revenues since so much of their revenue is tied to whether or not the online casino player he refers is lucky,” said a spokesperson of Slotland.com.

To remove the risk factors associated with most online casino affiliate programs, Slotland.com has designed its affiliate program to pay 25% of online casino player deposits for the lifetime of that player. That means that affiliates can better estimate the revenue they will receive on a month by month basis by applying a multiple to their monthly traffic numbers and multiplying that by the average deposit made by their online casino players; a number that can be established quickly and remains fairly consistent over time.

To further reduce the risk to affiliates, Slotland.com has also decided not to deduct the value of credit card chargebacks from affiliate earnings. “We wanted to create a truly risk free affiliate program to address the most desirous needs of affiliates. That meant that we had to identify all areas of risk, not just online casino risk, when designing the program.

Slotland's affiliate tools are comprehensive offering affiliates real time statistics, rapid payment and a large stable of creative to help affiliates direct traffic to the online casino. They also offer dedicated online casino affiliate support for questions both technical and related to the marketing of the online casino affiliate program.